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Business & IT Strategy Alignment

Marketing and communication is our reason for existence. We are here to help you devise strategy and deliver it. Good strategy is based on a solid understanding of the product, the market place and what you want to achieve. The starting point is usually research. We can deliver research programmes from product reviews and brand audits to competitor and pricing research. At individual campaign level strategy drives our creative and media planning. That core thought that drives a great piece of creative will most likely have come from a piece of audience insight derived from research.